Imagine trying to send a birthday card to your friend… But you’re not sure if they still live at the same address. You might waste money, send it to the wrong person, or never hear back. That’s what happens when companies use messy data.
Most companies don’t realize how important clean CRM data is until something breaks.
Maybe it’s a cold email campaign with a high bounce rate.
Or sales reps calling the wrong people.
Or customer support struggling with duplicate records.
These are signs that your CRM data quality needs attention.
And the longer it’s ignored, the worse it gets.
According to IBM, bad data costs U.S. companies over $3 trillion per year. That includes lost time, missed opportunities, and poor decisions made with inaccurate information.
And while that number sounds huge (because it is), the day-to-day impact is very real:
- Sales teams waste hours on outdated leads
- Marketing campaigns fail because of bad contact info
- Customer success teams miss important context
- Reporting becomes unreliable
- Growth slows down
All because of something as simple as messy data.
What Does “Bad” CRM Data Look Like?
Bad CRM data doesn’t always mean obviously wrong data. It can also mean:
– A contact with no email address
– A company listed twice under different names
– A phone number that doesn’t work
– A person who left their job 6 months ago
– A person’s name does not match the email
– A person’s company does not match the email domain
– A person’s job title is wrong
– A person’s location is wrong
And it adds up quickly. A few issues here and there don’t seem like a big deal until your CRM has tens of thousands of records, and your teams can’t trust what they see.
When data in CRM is bad, it impacts the whole company.
- Marketing, when campaigns hit dead ends
- Sales, when reps waste time on bad leads
- Customer support, when they don’t have the full history
- RevOps, when they can not get accurate reporting
- Finance and Ops, when decisions rely on outdated data
In other words, dirty data slows everyone down.
So What’s the Fix?
Here’s the good news: You don’t need a big, expensive project to get your CRM back in shape.
At eCore Services, we help B2B companies like yours clean and maintain high-quality CRM data using a mix of technology, AI, and human review, all at a cost that works for real businesses.
Our solution includes:
- Clean formatting so everything is standardized
- Duplicate detection and merging
- Filling in missing fields like email, phone, job title, company, etc.
- Flagging outdated or inaccurate records
- Updating outdated records
- Detecting employment status changes
- Job change tracking
- Ongoing monthly updates to keep your CRM fresh over time
In a nutshell, clean CRM data is helping your entire business run better.
If your teams can’t trust your data, they can’t do their best work. And if you’re spending more time fixing data than using it, that’s a problem worth solving.
Let eCore Services help you fix it. We’re a high-quality B2B contact and account data provider, with both a data-as-a-service offering and a powerful contact intelligence platform. Whether you’re cleaning up or scaling up, we’ve got the data foundation you need.