Keep CRM Data Clean & Updated
B2B databases decay quickly, contact data can become outdated by 70.3% annually due to job changes. If your CRM isn't updated, your sales and marketing teams waste time targeting the wrong people.
Real Time Job Change Tracking
Follow the champion! Convert workforce shifts into revenue opportunities
Employees change jobs, roles shift, and decision-makers move to different companies, causing B2B contact data to decay at an alarming rate. With real-time job change tracking, businesses gain a competitive edge by staying connected with decision-makers at every stage of their career journey.
- by following contacts to new companies.
Studies show that:
- 30% of employees change jobs annually, while 46% are passively open to new roles.
- Over 22% of workers spend less than a year in their current position, making contacts quickly outdated.
- 43% of B2B sales calls fail because reps unknowingly reach out to someone who no longer works in that role.
- 1 in 3 marketing emails bounce due to outdated contact information.
- B2B contact data decays as fast as 70.3% per year, according to Gartner
For businesses that rely on B2B sales, lead generation, and customer retention, failing to track job changes means lost opportunities, wasted outreach, and inaccurate data.
The Benefits of Real-Time Job Change Tracking
Strengthen Relationships with Key Contacts
People don't just leave companies, they move into new roles with fresh responsibilities and budgets. If you track their job changes, you can re-engage them in their new company and turn them into repeat customers.
Discover New Business Opportunities
When a decision-maker moves to a new company, they often bring along vendors and service providers they trust. Tracking job changes lets you leverage past relationships to generate new sales.
Optimize Sales & Marketing Personalization
Imagine automatically triggering an email or sending a LinkedIn message congratulating a prospect on their new job. It's a great way to stay top-of-mind and build a warm connection.
Improve Lead Targeting & Outreach
Reaching out to someone who has already left their company wastes time and resources. Monitoring job changes ensures you're always targeting the right decision-makers.
Stay Ahead of Competitors
Most companies aren't actively tracking job changes, meaning they only realize someone left when they get a bounce-back email. By staying proactive, you engage prospects before competitors do.
Support Customer Retention Strategies
When a key customer leaves their company, their replacement may switch vendors. If you don't engage quickly, you risk losing revenue and account stability.
Retain & Expand Existing Accounts
If your champion leaves, your deal may fall through. However, tracking allows you to:
- Introduce yourself to their replacement and continue the relationship.
- Follow your previous contact and pitch your services to their new company.
Increase Sales Efficiency & Productivity
Sales teams spend more than 30% of their time working with incorrect or outdated data. Contact monitoring helps them:
- Avoid calling disconnected numbers or emailing inactive addresses.
- Focus on verified, accurate prospects.
- Reduce wasted effort, increasing conversion rates.
Better Account-Based Marketing (ABM) & Prospecting
Knowing when high-value contacts move to new companies helps:
- Refine account targeting.
- Enhance customer lifecycle tracking.
- Personalize engagement with job-specific messaging.
- The Challenges of NOT Monitoring Job Changes
Currently we support clients in different industries,
from SMB to Enterprise.
Let the numbers speak.
80%SUCCESS RATE TO FOLLOW THE CHAMPION
30%COMPANY CHANGE UPDATED
40MCONTACTS MONITORED
6.3TIMES HIGHER CONVERSION RATE
Ready to follow the Champion?
Explore other solutions
Data Enrichment Solutions
Our B2B data enrichment service adds missing details and verifies existing information, so you always have accurate and actionable data.
Job Change Tracking
Monitoring job changes ensures your outreach and relationships remain relevant and effective.
Contact Data Management
We focus on accuracy over volume to help you connect with the right decision-makers, not just any contact.
Advanced CRM Data Cleansing
Keeping your CRM data accurate and organized is essential for effective outreach.