Resources

Many outbound teams believe enrichment is the solution to bad data. If records are missing titles, emails, or seniority, the instinct is to add more information. More fields. More sources. More enrichment. On the surface, this makes sense. A fuller record should be a better record. In practice, it often does the opposite. Enrichment assumes […]

Common Mistakes That Impact Outbound ROI (and How to Avoid Them) Outbound teams have lots of tools, effort, or ambition. They also work under significant pressure. When things move fast, common mistakes can easily occur.  Mistake #1: Starting with volume instead of intent A common belief in outbound is that more data equals more opportunity. […]

How Our Client Achieved a 17,000% ROI by Fixing One Outbound Problem Outbound doesn’t fail because teams aren’t working hard.It fails earlier, at the B2B data acquisition stage, when outreach begins with the wrong people. Where outbound usually goes wrong Imagine you’re targeting marketing and sales decision-makers at Google. You open a traditional B2B data […]

Every B2B marketer and RevOps leader knows the frustration: you’re ready to launch a campaign, only to find that half the accounts in your CRM don’t match reality anymore.

If you’re running Account-Based Marketing (ABM) and your contact list looks like a mini phonebook… something’s off.

Getting your domain blocked doesn’t happen overnight. It happens slowly, one bounced email, one duplicate, one irrelevant outreach at a time. Most companies don’t notice the warning signs until it’s too late.

We all know that AI is powerful. It can scan huge amounts of information, spot patterns, and work 24/7. But sometimes, it still gets things wrong.

Let’s say your marketing team runs a campaign to 10,000 contacts. The design is great. The messaging is strong. Everyone’s excited. But what you don’t know is…

Let’s say you’re trying to find someone’s phone number. You search one database – nothing.
Try a second one – still nothing. Third time’s the charm – finally, a match! That, in simple terms, is waterfall enrichment.

And Why Your GTM Team Deserves Better Than “Good Enough”

Most data enrichment tools promise the same thing:
“Better data, faster.”
But when your team finally runs enrichment through those tools, reality often hits:

And Why You Should Always Start with the First One
Most people think data enrichment is where the magic happens.
You take a contact, press a button, and – bam! You get an email, phone number, title, maybe even a LinkedIn link.

A marketing team we worked with had just launched a major email campaign, beautifully designed, perfectly timed, and targeted to decision-makers in IT.

Let’s say you’re a salesperson. You finally connect with a perfect buyer. They like your product… and then they disappear. Turns out, they changed jobs. Now your emails go nowhere. Your deal? Gone cold. That’s where job-change tracking comes in.

Imagine trying to send a birthday card to your friend… But you’re not sure if they still live at the same address. You might waste money, send it to the wrong person, or never hear back.