Resources

Every B2B marketer and RevOps leader knows the frustration: you’re ready to launch a campaign, only to find that half the accounts in your CRM don’t match reality anymore.

If you’re running Account-Based Marketing (ABM) and your contact list looks like a mini phonebook… something’s off.

Getting your domain blocked doesn’t happen overnight. It happens slowly, one bounced email, one duplicate, one irrelevant outreach at a time. Most companies don’t notice the warning signs until it’s too late.

We all know that AI is powerful. It can scan huge amounts of information, spot patterns, and work 24/7. But sometimes, it still gets things wrong.

Let’s say your marketing team runs a campaign to 10,000 contacts. The design is great. The messaging is strong. Everyone’s excited. But what you don’t know is…

Let’s say you’re trying to find someone’s phone number. You search one database – nothing.
Try a second one – still nothing. Third time’s the charm – finally, a match! That, in simple terms, is waterfall enrichment.

And Why Your GTM Team Deserves Better Than “Good Enough”

Most data enrichment tools promise the same thing:
“Better data, faster.”
But when your team finally runs enrichment through those tools, reality often hits:

And Why You Should Always Start with the First One
Most people think data enrichment is where the magic happens.
You take a contact, press a button, and – bam! You get an email, phone number, title, maybe even a LinkedIn link.

A marketing team we worked with had just launched a major email campaign, beautifully designed, perfectly timed, and targeted to decision-makers in IT.

Let’s say you’re a salesperson. You finally connect with a perfect buyer. They like your product… and then they disappear. Turns out, they changed jobs. Now your emails go nowhere. Your deal? Gone cold. That’s where job-change tracking comes in.

Imagine trying to send a birthday card to your friend… But you’re not sure if they still live at the same address. You might waste money, send it to the wrong person, or never hear back.