Improve the Return on Investment (ROI) of SDR with Outsourcing


The Strategic Advantage and Cost Savings of Outsourcing SDRs

Companies are constantly seeking ways to improve their sales process and strategies in a way that helps to scale their operations effectively. For companies that want to optimize outbound sales efforts, the Sales Development Representative (SDR) is a pivotal role that leads to revenue attainment. SDR’s primary responsibility is to generate and qualify leads that result in pipeline generation and, ultimately, wins.

Building and maintaining an in-house SDR team can be resource intensive but once optimized they can effectively pull and push opportunities through the sales pipeline.  This is where the concept of outsourced SDRs comes into play, offering a flexible, cost-effective, and efficient solution for businesses aiming to accelerate their growth.

The SDR and the Marketing Qualified Lead

The modern SDR team was created to respond to and qualify the leads that marketing generates through their lead generation engines and scoring as marketing qualified leads (MQL). Using tactics like tracking website visits, downloads, virtual and live events, demo requests, marketing scores a lead as a MQL and passes it to an SDR to try and further qualify the lead and possibly schedule a meeting or demonstration for the account executive (AE).

Understanding the Role of SDRs in SaaS business

Before diving into the outsourced model, it’s crucial to understand the significance of SDRs in the Software as a service (SaaS) sector. SDRs act as the bridge between potential customers and your sales team, engaging in initial contact, assessing lead quality, and nurturing relationships until they are ready for a more in-depth sales conversation. They play a vital role in building the sales pipeline, ensuring that your sales professionals focus on the most promising opportunities.
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The Case for Outsourced SDRs

  • Cost Efficiency:

Outsourcing SDRs can significantly reduce overhead costs associated with recruiting, training, and retaining an in-house team. By partnering with a specialized provider, Companies can convert fixed labor costs into variable costs that scale with their business needs.

  • Scalability and Flexibility:

Markets are dynamic, and demand can fluctuate rapidly. Outsourced SDR teams offer the agility to scale up or down quickly, enabling businesses to adjust their sales efforts in response to market conditions without the constraints of in-house resource limitations.

  • SDR Outbound calling:

Outsourced SDR teams can offer a strong focus on outbound calling. Teams are adept at understanding scripts and completing the number of dials needed to achieve activity goals.

  • Protect Your Reputation:

Outsourced SDR teams can allow your company to carefully scale the team after a funding round. One mistake growing companies make is to quickly scale and add SDRs without first optimizing the outbound process. An outsourced SDR provider can help to build the outbound engine and avoid damaging reductions-in-force (RIFs) because the company doesn’t have to right expertise to build and scale a SDR team.

  • Access to Specialized Expertise:

Outsourced SDR providers bring a wealth of experience and specialized skills to the table. They are adept at navigating the unique challenges of outbound sales, armed with the latest tools, techniques, and insights to optimize lead generation and conversion rates.

  • Focus on Core Competencies:

By delegating the SDR function to an external partner, companies can concentrate on their core competencies, such as product development, customer service, and strategic planning. This allows for a more efficient allocation of resources and fosters innovation and growth.

  • Faster Time to Market:

Outsourced SDRs can accelerate the lead generation and qualification process, enabling quicker market penetration and revenue growth. With a dedicated team focused solely on sales development, Companies can shorten the sales cycle and achieve faster results.

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Choosing the Right Outsourced SDR Partner

Selecting an outsourced SDR provider is a critical decision that requires careful consideration. Companies should look for partners with a proven track record building and creating successful outbound campaigns for their partners, a deep understanding of the SaaS business model, and the ability to align with their specific goals and values.

Transparency, communication, and a collaborative approach are key factors in building a successful partnership.


Outsourcing SDRs presents a compelling opportunity for companies to enhance their sales effectiveness, reduce costs, and focus on their core mission. By choosing the right partner and leveraging the specialized expertise of outsourced SDRs, Businesses can navigate the complexities of the sales landscape more efficiently and carve out a path to sustained growth and success. In an era where agility and efficiency are paramount, outsourced SDRs could very well be the strategic advantage your company needs.
By Carmen Candlin

Schedule a consultation about building an outsourced SDR team for your company.


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