A marketing team we worked with had just launched a major email campaign, beautifully designed, perfectly timed, and targeted to decision-makers in IT.
Author: Tamar Gill
Everyone is talking about Job-Change Tracking (Signals)
Let’s say you’re a salesperson. You finally connect with a perfect buyer. They like your product… and then they disappear. Turns out, they changed jobs. Now your emails go nowhere. Your deal? Gone cold. That’s where job-change tracking comes in.
Importance of Clean CRM
Imagine trying to send a birthday card to your friend… But you’re not sure if they still live at the same address. You might waste money, send it to the wrong person, or never hear back.