Custom Information – How to Leverage It For A Successful Personalized Outreach


Collecting customer data is good; using it is better. Customer data, especially the one containing custom information, is essential to personalize marketing and create a quality omnichannel customer relationship. It is one of the most valuable assets for a company.

Implementing advanced relationship programs often involves improving data collection systems. But you shouldn’t try to collect for the sake of collecting. As elsewhere, quality, not quantity, must be the criterion. Each piece of data collected must be used for a specific purpose.

Customer analytics is the backbone of every successful business and organization. According to a Mckinsey survey, 79% of respondents report higher levels of cost decreases from artificial intelligence analytics adoption in the pandemic’s first year, while revenue increases held steady.  However, having a reliable structure that can provide up-to-date and relevant information about prospective clients can be tedious indeed. The most available method of collecting these data is through basic automated means. Automation can only provide simple data, hindering a conscious personalized outreach, an active ingredient of successful marketing campaigns.

Moreover, finding enough information about your prospects can help you improve customer retention, user engagement, mobile app adoption, and so many relevant metrics. Therefore, ensuring effective data collection and management might help you seek expertise and not inundate your sales team. 

Why should you consider custom information, and how is it relevant to you?

To get more knowledge about your prospective customers

Standard information is limited and will not show you everything you need to know about your prospective clients. Custom information helps your business design better algorithms that will make you place what your prospects want before their nose. Moreover, the possession of customer-specific information hands over a lot of power to your sales propositions and shows you the right points to hit.

Optimizes your costs

Getting custom information will draw you closer to your prospective clients and help you generate more revenue on one side. On the other side, it will shorten the lengthy process of monitoring or putting your sales team to invest their time and effort to get to know your prospects. Paying for surveys is a pretty bulky and significant consumer of capital, especially when you need a lot of data points. However, this could be managed better if the services of a human data company are contracted. These companies can handle B2B (business to business) transactions effectively without the hassle.

Saves your time

According to Dooly, 41% of the sales workday is not spent selling, costing companies 38% in revenue every quarter. That involves sorting out prospects and generating required additional information from them. It is important to shorten the information acquisition and data collection process to save this time. Doing this requires your sales team to work with already sourced and complete customer information.

Their impact On Customer Analytics 

A glaring difference between standard information data points and getting custom information for your marketing is that the former will give you only basic information about your prospects. In contrast, the latter will give you a glimpse into your customer’s behavior. This, in turn, will give you the option for direct marketing, site selection, or customer relationship management.

At this point, it is now clear that the more information you have, the better and more efficient you can reach out to your customers. Getting custom information will help you immensely in your customer analytics.

Why collecting only standard information data points is not enough

  • It is not exhaustive

Standard data points will not show you everything you need to know for successful outreach. The data collected highlights limited aspects of the prospect, which can be used for contact but not for facilitating sales. This is one of the reasons that makes collecting standard points your least good option.


  • It will not give you a narrowed down representation of prospects

An automated provider’s information standard data point is broad and unspecific. Therefore, will not help you identify target groups when contacting your prospect. Getting custom information about your prospect will help you plan a personalized outreach that can reach them and present them with what they want in their face.

  • It is severely limited

Information like the prospect’s buyer preference and attitude cannot be mined from standard data points. These are the specific customer information that can facilitate sales a notch higher. Moreover, depending on only standard information data points will make you hit on a higher percentage of the prospects in their email and not reach them.

According to research, the overall average email open rate is 16,97%, with a clickthrough rate of 1.34%. Therefore, this exposes the uphill task of reaching more to your prospects, which is why you need custom information.

How does collecting custom information work?

The average and traditional data funnel will provide you the standard information of name, title, and email which will help you connect to your prospective clients. However, this, in turn, will leave you or your organization clueless on other specific and additional information that is helpful to land your sales.

Moreover, personalized outreach is the new style that is becoming more and more refined and super productive for sales teams and business organizations. To take full advantage of this personalized outreach, you will need to know your prospects more and reach them on their turf.

That is why, instead of going only for the standard data information, you need to go deeper.

However, this aim cannot be reached easily and efficiently without help. You need experts in the field who are dedicated and devoted to getting additional information about your clients and making the whole process more cost-effective for you. It is more effective to contact human data verification companies to supply your sales team with more detailed and concise information than relying on standard data points. In addition to getting additional information on your prospective clients’ attributes and buying attitudes, you will get a concise blueprint and demographic map of their preferences.

The benefit of engaging human verified data

Additional and more relevant information about your prospects

You will receive more pinpointing information about your target audience and market than the basic information that the standard information data point will give you. Moreover, the process will be smoother and much more authentic as this is the sole business of such companies and their area of expertise.

Precise and accurate information

That’s nothing more important than the accuracy of the information you get about your market. To ensure great and efficient delivery of such precise and accurate information, you need to engage the services of a human data verification company.

Relevant and accurate representation of your customer’s demographics.

It is very important to note and understand the nature and details of your clients to serve them better. Human verified data will provide you with a detailed and accurate projection of your customers’ needs and wants. This will give you additional insight into targeting and satisfying these customers to help your business grow.

Do you need help with getting closer to your customer?

Do you need to get more insight into the nature and needs of your prospects? Or want to have a more efficient personalized outreach? What if you want a sales team to have a more successful outreach? At eCore, we help you get closer to your goals by collecting more relevant and detailed information about your prospects. Contact us now and get your team moving again.

By Bogdan Mojsic
Founder & CSO


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