A marketing team we worked with had just launched a major email campaign, beautifully designed, perfectly timed, and targeted to decision-makers in IT.
They sent it to over 25,000 contacts pulled from a third-party list they had used before..
– Open rate? Just 7%.
– Click rate? Under 1%.
– Bounce rate? Above 25%.
– Leads generated? Barely any.
Turns out, nearly 30% of the people on the list had changed jobs since the last time the data was refreshed.
Thousands of dollars in creative, ad spend, and email software… down the drain.
People Move. Companies Change. Data Decays.
Most people don’t stay in the same job forever. In fact, millions change roles every month (70% change annually). Some get promoted. Others switch companies. Some leave the industry altogether. And when they go, their old email stops working. Their phone number might change. Their job title definitely does.
And yet, many companies still rely on databases that were last updated… who knows when. They keep calling old numbers, emailing dead inboxes, and running ad campaigns based on contact lists from last year.
At first glance, having a few bad emails might not seem like a big deal. But multiply that by thousands of contacts, and the impact adds up fast.
Your sales team is wasting hours chasing ghosts.
Your marketing team is spending money showing ads to people who don’t exist in those roles anymore.
And your CRM, the tool that’s supposed to help you close more deals, is now full of noise and errors.
Worst of all, you don’t even realize it’s happening. Because most bad data doesn’t wave a red flag. It just quietly slows you down, drains your budget, and damages your outreach without you noticing, until results start to drop.
Why Most Data Providers Can’t Keep Up?
Most B2B data providers don’t update their records nearly as often as they should. They pull data from outdated sources, let it sit in static lists, and push it out to customers, hoping it’s “good enough.”
But in a world where buyers change jobs every few months and companies move fast, “good enough” just isn’t good enough.
Some tools only refresh their data once a year. Some even less. And that means their users, companies like yours, are flying blind.
How eCore Fixes the Problem?
At eCore, we do things differently. Our approach is built for speed, accuracy, and constant updates.
- We check our contact records monthly, not yearly.
- We monitor for job changes in real time.
- We don’t just wait for the data to get stale, we actively look for changes, verify them, and update everything.
- And we don’t rely on automation alone.
While our tech is fast and scalable, we also use human review when needed. That means our clients get data they can actually trust, clean, current, and ready to use.