Many outbound teams believe enrichment is the solution to bad data. If records are missing titles, emails, or seniority, the instinct is to add more information. More fields. More sources. More enrichment. On the surface, this makes sense. A fuller record should be a better record. In practice, it often does the opposite. Enrichment assumes […]
Category: Data Management
How Our Client Achieved a 17,000% ROI
How Our Client Achieved a 17,000% ROI by Fixing One Outbound Problem Outbound doesn’t fail because teams aren’t working hard.It fails earlier, at the B2B data acquisition stage, when outreach begins with the wrong people. Where outbound usually goes wrong Imagine you’re targeting marketing and sales decision-makers at Google. You open a traditional B2B data […]
When Companies Rebrand, Your Data Shouldn’t Break
Every B2B marketer and RevOps leader knows the frustration: you’re ready to launch a campaign, only to find that half the accounts in your CRM don’t match reality anymore.
How Bad Data Can Get Your Domain Blocked and How to Prevent It
Getting your domain blocked doesn’t happen overnight. It happens slowly, one bounced email, one duplicate, one irrelevant outreach at a time. Most companies don’t notice the warning signs until it’s too late.
The True Cost of Bad Contact Data
Let’s say your marketing team runs a campaign to 10,000 contacts. The design is great. The messaging is strong. Everyone’s excited. But what you don’t know is…
What Is Waterfall Enrichment?
Let’s say you’re trying to find someone’s phone number. You search one database – nothing.
Try a second one – still nothing. Third time’s the charm – finally, a match! That, in simple terms, is waterfall enrichment.
How eCore’s Data Enrichment Engine Outperforms the Rest
And Why Your GTM Team Deserves Better Than “Good Enough”
Most data enrichment tools promise the same thing:
“Better data, faster.”
But when your team finally runs enrichment through those tools, reality often hits:
What Is Data Validation (vs. Enrichment)?
And Why You Should Always Start with the First One
Most people think data enrichment is where the magic happens.
You take a contact, press a button, and – bam! You get an email, phone number, title, maybe even a LinkedIn link.
Why Most B2B Data Is Outdated
A marketing team we worked with had just launched a major email campaign, beautifully designed, perfectly timed, and targeted to decision-makers in IT.
Importance of Clean CRM
Imagine trying to send a birthday card to your friend… But you’re not sure if they still live at the same address. You might waste money, send it to the wrong person, or never hear back.